All successful businesses need a USP : a unique selling point. For the last 15 years or so I’ve thought that it was my ability to combine entertainment and fast face painting into one party package. This saves lots of money eliminating the need to book a separate face painter.
I suppose not many entertainers can offer that, hence the unique part of the USP. I’m always complimented on my fast and delicate face painting. Of course, there is always a slight compromise on detail when it comes to speed but I do try and make the face painting as detailed and delicate as I possibly can in the time allotted. Do stop by my website to have a look at the different packages I offer including face painting. They start from as little as £140 for 90 minutes.
Well that was up until today.
Well let me set the scene.
I was in full swing, entertaining some lovely London children at a delightful 5 year old girl’s birthday party( thank you for inviting me Asha), raising giggles and smiles all around. As per usual , I was starting the entertainment off with my baby monkey puppet, Twinkle. He is a very well loved and remembered character in my repertoire, one of the very few shop bought puppets that I use.
Actually, before I get to the crux of the story, let me tell a little bit about my current Twinkle. He isn’t the original one that I bought around 10 years ago from that massive toyshop in Regents Street, London. He belongs to a girl who now must be in her teens. She was one of my little clients who had fallen in love with Twinkle and had begged her mum and dad to buy her one from the same shop. So they did, lovely parents that they were.
The next time I was invited to the little girls house to entertain for her birthday party, she ran up the stairs anxiously telling me to wait. She came charging down the stairs in great excitement, clutching her ‘Twinkle’.
‘Please can we swap?’ She pleaded. I couldn’t possibly turn her earnest request down. How could I disappoint such a sweet little girl? So we swapped, despite her monkey looking very well cuddled.
I only hope that she wasn’t expecting that now she had the ‘real’ Twinkle that he would talk like he talked when I used him at parties. She would be so disappointed.
So I was at the point in the routine that Twinkle plays tunes on a plastic banana. ( It’s hard to explain, suffice it to say it’s very silly) . He plays Happy Birthday to the birthday girl on the banana. It was at that point that it hit me!
THIS IS MY UNIQUE SELLING POINT!
What other London Children’s Entertainer wishes happy birthday to their client with a monkey playing tunes on a banana? Who else could top this triumph of silliness?
- 12 Most Amazing Face Paints (huffingtonpost.com)
- Twenty reasons I love being a London Children’s Entertainer (kidspartyheaven.wordpress.com)
- What, really, is your USP? (bizengineer.wordpress.com)